Jessica Simpson Sings to Me

And apparently to anyone else with $1.99 burning a hole in their pocket. In what's one of the more clever music marketing stunts, Y! Music is offering customized versions of the Jessica Simpson song A Public Affair where they replace the original version of the song with 'I see you lookin' over here Jake' or whatever your name happens to be. A clever stunt to be certain, but it sort of removes the wow factor when you realize there could be a million other people getting their own "special" song.