Narrowcasting Revenues Expected To Triple
The idea that narrowcasting is the transmission of digital data to selected individuals seems, well, a bit narrow in my opinion. That includes everything from sending an email to offering up feature length movies. Podcasting is narrowcasting by that definition and a more accurate description of the medium. Whatever your definition of narrowcasting, projecting $1.3 billion by 2009 is low in my opinion.
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Jake
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